Olchis cavort on the beverage shelf - Valensina launches new "Apple-Lemon" variety with the popular characters in April
News General news
At the start of the outdoor season, Valensina is providing a strong impetus in the children's beverage segment. With the new Valensina KIDS variety "Apple-Lemon", the brand is expanding its popular range and has chosen a very special sponsor: the popular characters "Die Olchis" by Erhard Dietl. The drawings of the good-humored garbage lovers on the bottles make all children's hearts beat faster and directly invite them to grab them.
They live in Schmuddelfing, love it when it stinks, and one of their favorite words is "krötig". Children and parents should know immediately who we're talking about: the Olchis. After their runaway success as children's book heroes, they conquered the big screen in 2021 and are now also boosting sales on the beverage shelf.
"Erhard Dietl's funny, green fantasy characters are popular with the core target group of our kids' products. That's why we're delighted that we were able to secure the brand license for the new refreshing "apple-lemon" variety, allowing us to continue our successful children's beverage series," says a delighted Olaf Jark, head of marketing at Valensina. The Line Extender was also specially designed by Valensina for the target group of the youngest. This applies to the recipe, the taste and the packaging. The handy 0.33-liter bottle is ideal for small children's hands and the sports cap is resealable. This makes the bottle wonderfully suitable for on the go.
The new "Apple-Lemon" variety contains no artificial flavors, no added sugar or sweeteners, no preservatives and no colorants. Instead, it scores with a natural fruit content of at least 81 percent from the best fruits. With its natural formula without any additives, Valensina KIDS is ideal for everyday use by children and, especially now that the days are getting warmer and more colorful, the ideal companion for extended bike tours, excursions and visits to the playground. But it's also perfect for school break snacks and the perfect companion on vacation trips.
Valensina KIDS range
The bottle with the Olchi illustrations complements the existing Valensina KIDS range with the children's heroes Bibi & Tina and Benjamin Blümchen. Valensina has already been focusing on popular children's heroes in its Kids products since 2018. Olaf Jark, Head of Marketing at Valensina, says: "We attach great importance to unadulterated naturalness in all our products, thus meeting the needs of health-conscious parents. And, of course, the Kids products are labeled, because we want to sensitize even the youngest children to the issue and encourage them to be a part of the bottle-to-bottle movement."
Fact check
- Delivery: from April 2022
- Variety "Apple-Lemon"
- No added flavoring or coloring (naturally contains fruit's own fructose)
- vegan
- 0,33 l content
- RRP: 0,99 Euro