ViO launches ViO Water with Flavour

The ViO portfolio is growing: from week 4, ViO is offering an even wider selection of soft drinks with ViO Water with Flavour, while at the same time meeting the increasing demand in this segment. The innovation comes in three different flavours inspired by places of longing: Peach-Watermelon is reminiscent of Spain, Lemon-Lime of Italy and Lime-Mint of the Caribbean. The carbonated soft drink comes without any sugar or calories. It is now available in the 1-litre rPET non-returnable bottle from retailers.

Regional and natural with a growth trend
Like all ViO products, ViO Water with Flavour contains natural ViO mineral water from the Lüneburg Heath and is bottled in Lüneburg. Flavours provide the fruity taste, free of calories and animal ingredients, which is why ViO Water with Flavour is also suitable for vegan diets.

Product launch with a wide-reaching campaign
The launch of ViO Water with Flavour will be supported in the trade with high-impulse PoS materials. In addition, the "Dein Schlückchen Zuhause" campaign, which was launched in 2022, will accompany the launch of the new products: Thanks to the regional bottling of the natural ViO mineral water from the Lüneburg Heath, ViO beverages always remain connected to their homeland. Even if you dream yourself away to places of longing with the new ViO water with taste. The out-of-home motifs in the campaign call on consumers to send their senses on a journey with a sip of home. On the social media channels, high-reach influencers present the three flavours of ViO Water with Taste and also embark on a mental journey with all their senses. The campaign is complemented by sampling campaigns in several major German cities and couponing offers that invite people to try the new ViO Water with Flavour.

After the launch of ViO Water with Flavour, the ViO campaign "Your sip at home" will be rolled out for the entire ViO portfolio in summer 2023.
Media presence on various channels and sampling activities, events and further couponing campaigns will then give consumers the opportunity to get to know the entire ViO portfolio and to try the ViO BiO LiMOs, ViO water and ViO spritzers for themselves in addition to flavoured water.