Wernesgrüner welcomes springtime with new Naturradler varieties

Consumers' appetite for natural bikers continues unabated: In eastern Germany, the segment grew by around a quarter last year, and the non-alcoholic variant even doubled sales . With the launch of Naturradler Zitrone and Naturradler Zitrone Alkoholfrei, Wernesgrüner is therefore meeting consumers' tastes exactly.

The two fruity, delicious varieties are characterized by a particularly high fruit content, with natural lemon juice providing the naturally cloudy color. The lemonade content of the new Naturradler is 60% instead of 50% as in Wernesgrüner's previous Radler varieties, and the fruit content in the lemonade increases from 2.5% to 5.5%. The result: Naturradler Zitrone and Naturradler Zitrone Alkoholfrei taste significantly fruitier and offer perfect refreshment in the beginning of the warm season, whether relaxed on the sunny balcony or active in the countryside. The alcohol content of Wernesgrüner Naturradler Zitrone is 2.0%.

The two Naturradler beers are now available in 0.5-liter bottles, and the alcoholic variant is also available in 0.33-liter bottles. Various communication measures are planned for the coming months. In addition to promotions at the point of sale, there will be sampling campaigns in the summer as well as an attention-grabbing online and offline media campaign.