Now on sale: Yeni Rakı gift set with two Rakı glasses in new '1937' design
News General news
The world's number one Rakı spirits and market leader Yeni Rakı now presents a gift set that offers a 0.7l bottle of Yeni Rakı and two high-quality glasses in the recently introduced Yeni Rakı "1937" design. With this, Yeni Rakı is also reflecting on the founding period over 80 years ago in the trade and is carrying the unmistakable brand values of cohesion and community, combined with the highest quality standards, in an eye-catching way in the trade.
Designed in the unmistakable look of Yeni Rakı with blue and red color accents, consumers are invited to immerse themselves in the lively world of Yeni Rakı and dream of unforgettable evenings with friends on the Bosporus during the traditional Rakı ritual. The appropriate instructions are also well provided for: the Rakı ritual is clearly explained on the side of the gift set, so that nothing stands in the way of the next meze evening. "Togetherness," the renewed brand claim, is additionally highlighted by the illustration of two butting Rakı glasses as the central element of the design on the bottom of the gift set.
The gift set will be offered to stores in Germany, while stocks last, as a 6-pack carton and on 48-pack displays. In addition, it will be delivered as carton goods to German retailers. The RRP is €16.99.
